Promotion Research Paper Example | Topics and Well Written Essays - 750 words

Promotion - Research Paper Example Promotions always play a vital role for every organization. It is a way to communicate to the buyers about product and product policies. Through this, the buyers get an idea about product and its value to them. In others words, it provide information about product to the buyers. Promotion includes lots activities which aid to share knowledge about product and its policies to the buyer. Such activities are advertising, media communication, sponsorship, sales force and lots more. It is a major airline carrier in U.S.A. Headquarter of American Airline is in Fort Worth, Texas. It has huge network of domestic and international. The flights are schedule throughout U.S.A, Europe, the Caribbean and Asia. Promotion objectives for any organization are same. Promotion of product or service is done only to raise the sale of it in market. Others objectives are information about product or service to the buyers and its good features. The main objectives of American airline are to increase in sales and retention of customers. This is done through with good promotion activity, where they provide information about their services and features. They promote themselves with help of communication channels in large number. The communication channels are news releases (in this they tell about their financial reports, their new strategies), press kits (used to tell about their features and technology), multimedia library (eg. Television advertising, mms clips) and social media (eg. facebook, tweeter, LinkedIn, Google +, YouTube, instagram and lots more) The way of promotion is very unique, which attract the buyers. Even though, they have launched loyalty program for frequent flyer which is also attracting strategy of promotion. According to the Corporate Responsibility Report, The American Airline has done good work in social and economic aspects, which gives a good footprint into market. Delta Air Line, a big name in this

Womens Studies Technology of Gender Essay Example | Topics and Well Written Essays - 1500 words

Womens Studies Technology of Gender - Essay Example In most of the earlier technologies, most of the software part is in making the hardware work to the advantage of the user. For instance, car is a major technology achievement; every automobile is. However, in the earlier days, cranking the car, starting it up and driving it safely; all these were expected as knowledge for the person who drives the car. In other words, this is the software that is expected out of the user to make use of the hardware that is called the car. So is the case with most of the technologies today. More and more products in the technology front would mean that the person who makes use of it has to be technology savvy and applies more technology to run or make use of the 'technological' hardware. This is more so, in the case of those objects specifically made for the women. The technology employed for those gadgets exclusively used by the women has grown in their dimensions and so is the software part for that gadget as well. The feminine technologies drive at making the right kind of gadget for the women in the form and manner best suited for them and their operation (McGraw 20) . A car is not designed for a woman. It is made for a man and given to women to make use of! However, there are specific devices and gadgets that a... We will also analyse the extent to which feminine technology and the technology of genders have an impact on the social, political and cultural aspects of our society. Hip Hugger Laundry Basket The hip hugger laundry basket is not a 'great' invention but addresses the need of a woman at home. The technologies that matter most are employed with the understanding of how the work is done at home. It is supposed for carrying at the hip with one hand and other hand free to hold on to a rail while climbing stairs or for whatever other purpose. This is supposed to be large enough to take care of the normal requirement of a family in holding the clothes. It should be soft on the hip but at the same time hard enough not to break down easily when it is fully loaded. This is not a great requirement from the hardware point of view of the technology. There are a number of soft plastics that could be soft on the hip and be hard enough not to break when loaded. However, the software for using this product is not that easy. It is not easy for, say men, to carry something of this kind on their hips. Only with practice it can be placed appropriately and be carried for on the hips. Additionally, when this is carried for long distances, say up the stairs, the pain in the hips is certainly high. And that is possibly the reason why they have also provided alternate grips on the sides of the basket so that they can be carried with both hands. In which case, they are no better than the other baskets that women have been using all along. The only comforting factor in the hip hugger basket is that it hugs the hip reasonably well and is made ergonomically. This makes the hip hugger what it name claims to be but this is not a full time hip hugger and

California's Drought Research Paper Example | Topics and Well Written Essays - 1750 words

California's Drought - Research Paper Example As indicated by the U.S. Drought Monitor report, in July of 2014 more than a half of California was in the state of "extraordinary" drought- the highest point on a five-level scale. The year 2014 was the first year when this territory has seen such extraordinary level of drought, as a larger part of a land undergone serious harm due to drought, and the indicators became more and more - "extreme" and "exceptional." Some meteorological stations, such as Central Valley, marked this period the driest in the history of observations. The drought in California resulted in serious changes of the water supply– the state has depleted its reservoirs in the quantity equal to the annual, and dampness in California`s topsoil and subsoil has about been exhausted. Nevertheless, scientists claim that for California climate this is not a complete novelty, and serious droughts have always been a part of the state history. Gradual climate changes on the planet, lack of precipitation, and the geog raphical position of the state have become the major causes of California`s droughts. That is why the government must get ready for the return of severe droughts and use new technologies to prevent such a serious harm to the territory. The effect of California`s drought was devastating for agriculture and resulted in serious economic and social problems. It is estimated that the net revenue loss connected with the drought for agriculture was about 3%, while the total cost in dollars equaled $2.2 billion. Moreover, the drought also had the effect on the level of unemployment in a state and resulted in the loss of more than 17.000 working places with significant part of them being in the farming sector. Agriculture was hit the most nevertheless: around 5% of the irrigated land was considered out of production at the same time with the loss of $800 million of crop revenue. The livestock losses were also impressive: more than $203 million was calculated in revenue loss. Thus, serious economic consequences have become the result of poor planning and the absence of preliminary measures despite the history of droughts (Drought Impact Study, 2014).

Geographic Information Systems Essay Example for Free

Geographic Information Systems Essay The future prospects of geographic technologies such as GIS (Geographic Information Systems), satellite images, remote sensing, and more are increasingly discussed in literature (Matthews and Herbert 2005). Today, GIS software can be used in a highly efficient way. In 18 years, people are likely to be amazed by what is being done with it. This paper projects the possible impacts of the technologies for the public service and democratic society of Auckland in the year 2025. The capabilities of GIS will be analysed. In doing so, an overview of GIS is followed by an analysis of the relationship between this technology and democratic values and implications of this relationship for Auckland society. Future Horizons Hardware and software costs for both personal computers and workstations have been declining steadily during recent years. This trend, combined with the rapid increases in technology development, will dramatically benefit the GIS market. Geographic data are of great size and require several unique hardware and software adaptations for data entry, processing, and output (Donaldson 120). These adaptations include hardware equipment and digitizers, scanners, and plotters. With a healthy development of GIS market, these adaptations will become more sophisticated, easier to use, and less expensive. The GIS market also will supply a variety of hardware and software innovations from which to choose. Bottom-Up GIS In the year 2025, GIS will be cheaper, faster, easier to use, and supplied with more and better data. As large amounts of local data will become easily available in GIS format, the outlook for GIS in local area planning will look very bright. Besides using GIS to inform and analyze in the traditional sense, planners will consider using it as a cognitive tool. In this new approach, people learn to use GIS data to exchange their views concerning planning processes, neighborhood issues, and future wishes. This new view of how GIS can be used in planning emerged from recent concern that traditional use of GIS in planning is top-down, controlled, and technicist (Brown 246). Donaldson (2002) have noted that GIS that is merely technological in orientation will fail to address important issues. Therefore, it is likely that GIS will be used in local communities in a way that is not technicist in a fundamental way. One could predict that GIS will have a more democratic approach to planning in which the processes of communication and interaction are considered. As a result, GIS will be used in a bottom-up way that will let the citizens of Auckland characterize their local environment. As a way to ensure a more bottom-up approach to GIS, planners will focus on the inclusion of local knowledge in GIS. There are some examples in regard to planning. Some researchers (Craig Elwood 1998) studied how local knowledge was incorporated in the creation of GIS databases. Such information as how residents value their homes or their feelings about the concerns of a given area was incorporated. Because these approaches have an objective to provide local residents with greater access to GIS, they are integrated with other community-based uses of GIS (Matthews and Herbert 2005). New approaches will enable residents to use GIS to communicate how they perceive their neighborhood or the locality in which they live, via their description, evaluation, or propositions for their local environment. New approach will be both the tool used to explore an issue and the means of its expression. It will be using GIS as a spatial language tool to have access to local knowledge and communicating residents observations, rather than presenting only objective facts. With this new approach, the citizens of Auckland will be able to redefine the questions asked within GIS. For instance, â€Å"Where are roads most overcrowded? † becomes â€Å"What streets do I consider as inconvenient due to traffic jam? † â€Å"What is the location of parks relative to the location of children? † becomes â€Å"What parks are most frequently visited in my neighborhood and how many children use them? † (Craig Elwood 104) The answers of the residents to the first type of question create an entirely different image than the answers to the second type. The result is that the content of the analysis may be significantly improved. Using this new approach, analysis of residents observations that result through traditional visioning processes in answers such as â€Å"We need to have a better system of transporting† become answers such as â€Å"Here are places where we need to travel and where we prefer to travel,† and â€Å"Here is where we at present can and cannot travel† (Donaldson, 189).

Science Fiction Characteristics

Science Fiction Characteristics Introduction Science fiction is one of the most popular branches in the modern literature. At the same time, the origin of science fiction literature dates back to ancient times, when ancient writer attempted to represent their ideas in fictional forms and unite these fictional forms with their knowledge of the real life. In the course of time, the science fiction literature evolved consistently but it remained always focused on the representation of ideas, concepts and beliefs of writers, which were different from those that dominated in the real life but which were often closely intertwined with the real life or represented an alternative to various real life issues, problems and beliefs. As a result, the science fiction is an extremely rich genre of literature, which allows writers to develop new concepts and ideas and present them in the literary form as an alternative vision of the real life presented by the writers. In this respect, it is possible to refer to science fiction literary works created by outstanding writers, such as George Orwell or Robert Sheckley, who created numerous science fiction literary works, which proved to be not only routine science fiction books but they were also a sort philosophic works created by writer to convey their ideas and warn the mankind about risks that accompanied the development of the contemporary civilization. The major characteristics of science fiction literature In actuality, science fiction is a very popular branch in the contemporary literature. In this respect, it is worth mentioning the fact that the emergence of science fiction literature is closely intertwined with the technological progress of the world, which stimulates science fiction writers to create new works, where they depict fictional worlds that derive from the ongoing progress of science and technology. At the same time, science fiction literary works do not necessarily involve a solid scientific basis on the ground of which a science fiction book is written. What is meant here is the fact that science and technology are not necessary for the creation of a science fiction literary work. Instead, the desire of a writer to present an alternative view or concept is crucial because it is through the creation of a fictional, science fiction story, the writer can express his or her alternative view or concept. In this respect, it is important to lay emphasis on the fact that science and technology are important for the development of science fiction literature but they are not crucial. What is meant here is the fact that science and technology rather give science fiction writers an insight, an idea to create the form in which writers put certain content or message, which they want to convey to the audience. In fact, they use scientific discoveries and technologies as tools with the help of which they construct their science fiction stories and write their books, in which they convey their ideas and concepts. In fact, science and technology is not the core of science fiction books. Instead, science fiction writers use science and technology to foresee the further development of the world or to present their alternative vision of the development of the world, as well as potential threats the mankind can face in the future. In this respect, it is possible to refer to the genre of anti-utopia in science fiction literature, which impact is particularly strong on works of Orwell and Sheckley as well. In such a way, science fiction literary works focus mainly on the development of alternative ideas, views, and concepts. Science fiction writers attempt to pose and answer the question what if and in the course of their works they suggest their ideas on the alternative development of the world, society, technologies and so on. Thus, science fiction literary works represent a kind of blend of fact and fancy, where science and technology are facts that lay the foundation on the ground of which writers develop their fancies and create their fancied world, which are different from the real world and the real life. Orwells 1984 On analyzing the development of science fiction literary works in the 20th century, it is hardly possible to ignore works created by George Orwell, whose contribution in the development of science fiction literature at large and anti-utopia in particular can hardly be underestimated. In this respect, it is possible to refer to one of the most popular and renowned works written by George Orwell, 1984. 1984 by George Orwell may be viewed as a classical example of a science fiction literary work because the entire work represents the vision of the new world fancied by George Orwell on the premise that the entire world has entered a new stage of its development, when the totalitarian regime establishes and rules the world. In fact, the author shows how the technologically advanced society is doomed to moral degradation, when the totalitarian regime establishes the rules of the life of the entire society, when people are not able or willing to learn the truth, where they cannot speak free ly and they cannot express their ideas and share them with each other. In this regard, George Orwell does not create just a fictional world. Instead, he constructs the new world on the ground of the totalitarian regimes that existed in Europe during World War II and in the post-war time. In such a way, his science fiction story is based on the analysis of the current situation, past and forecasts concerning the future society made by the author in his book. What is meant here is the fact that George Orwell created his 1984 as a warning to the society concerning the risk of neglecting democratic rights and liberties and oppression of individuals by the state. The fancied world created by George Orwell depicts vividly horrors of the totalitarian regime and total control over the life and behavior of individuals. The author shows clearly that the total surveillance and control lead to the degradation of the society, deprivation of basic humanistic values and the establishment of a severe regime, where individuals play the role of puppets, mechanisms perfor ming a set of functions conditioned by the state. In such a context, the equality and happiness promoted by the ruling elite are ironic, taking into consideration the privileged position of the ruling class depicted by the author in his book. At this point, it is important to lay emphasis on the fact that this fictional book implies the real world and the existing social injustice and inequality, which the author criticizes and condemns in his science fiction book through the image of the Big Brother and the ruling party. On the other hand, the book depicts Great Britain, London ruined by the war which goes on permanently. In this regard, the author attempts to forecast the effects of World War III on the world and the life of the society. No wonder he reminds that who controls the past controls the future, who controls the present controls the past (Orwell, 2). Therefore, the author depicts his vision of the alternative development of the world, if the world slips toward totalitarianism and oppression of basic human rights and liberties. Orwells Animal Farm Animal Farm by George Orwell is another science fiction literary work which is, to a certain extent, similar to 1984 in terms of the critical analysis and condemnation of the totalitarian regime and society. At this point, it is worth mentioning the fact that Animal Farm is the allegoric representation of the rise and establishment of Communist in the world in terms of the particular farm where animals rise against the rule of humans and establish their own state. In actuality, the allegory was not a mere fancy of George Orwell. Instead, the book was based on the analysis of the Communist regime in the USSR conducted by George Orwell. He analyzed critically the utopian ideals of communism and represented it as animalism in his novel. In such a way, his science fiction book represents a combination of facts and fancy for the actual totalitarian regime and ideology influencing the development of the contemporary world was depicted critically, if not to say sarcastically, by the author in his Animal Farm. Similarly to 1984, George Orwell depicts the slip of the society toward totalitarianism. In fact, the author shows the negative impact of totalitarianism on the life of an individual. In this respect, it is important to lay emphasis on the fact that his allegoric society in Animal Farm as well as the fancied society in 1984 mirror actual totalitarian regimes existing in the world, when both novels were written. Sheckleys Status Civilization George Orwell was a representative of the anti-utopian trends in science fiction literature in the 20th century. At the same time, his ideas influenced works of other writers. In this regard, Robert Sheckley was, to a certain extent, similar to George Orwell because he used science fiction literary works to depict his vision of the life of the society in the future. His Status Civilization is a particularly noteworthy science fiction literary work in terms of the depiction of the new type of society by the author. Unlike George Orwell, who depicts drawbacks and horrors of the totalitarian state, Robert Sheckley shows two sides of the worlds which exists next to each other. In fact, in his book Status Civilization, Robert Sheckley juxtaposes two antagonistic poles, two societies established on the similar ground but with a different inclination. To put it more precisely, Sheckley depicts Omega, where people has developed the cult of Evil, where they have to kill, steal and commit other crimes to make sense of their life and to worship the cult of Evil, whereas the Earth is a degrading planet, where people live in a presumably just world, where all people are equal and happy. In this regard, the Earth depicted by Robert Sheckley in his Status Civilization reminds George Orwells Animal Farm with its fundamental principle: All animals are equal but some are more equal than others. In Status Civilization, people inhabiting the Earth are not really equal and the society is not really just because pe ople may live in poverty and believe that they belong to the middle-class, which they define as the low-middle class, for instance. At the same time, the society depicted by Sheckley is not a mere fancy of the writer but it mirrors the actual society, divided into distinct classes, where a few people rule, whereas the majority represents the middle class and many live in poverty. In other words, similarly to Orwells science fiction literary works, Sheckleys fancied world has the ground in the real life. Thus, his work is based on facts, which are backed up with fancies Sheckely brings in to show readers prospects of the contemporary society which may slip to degradation and to the life in the world conditioned by robots or to the life in the world where people makes cult of Evil. In such a way, as a science fiction literary work, Status Civilization combines facts and fancy. Sheckleys Journey beyond Tomorrow The idea of the absurd society, like the society worshiping Evil, can be traced not only in Status Civilization, but in other works written by Robert Sheckley as well, such as Journey beyond Tomorrow. Journey beyond Tomorrow is another science fiction work, which depicts the future society, where technologies have reached a high level of development but the society depicted by the author is still full of absurd extremes. For instance, the main character is imprisoned by the existing justice system but freed on the ground of the decision taken by the electronic oracle. In such a way, Journey beyond Tomorrow is another science fiction work which shows the alternative view of the writer on the society and the development of the mankind. Sheckley takes facts from the contemporary life and uses his fancy to modify and create the future society, which is totally different from the contemporary one. Conclusion Thus, taking into account all above mentioned, it is important to lay emphasis on the fact that science fiction literary works represent a combination of facts and fancy, where science and technology serve as tools with the help of which science fiction writers depict new worlds and new societies. Often writers depict their vision of the future society. Anyway, they create a fictional world, where the fancy is closely intertwined with some real facts taken from the real life but they are modified to the extent that the outcomes of writers fancies make the society and world described unique and different from real ones. At the same time, science fiction literary works represent views and ideas of science fiction writers, who attempt to create alternatives to the real world, where impossible is possible. On the other hand, many science fiction works, like 1984 and Animal Farm by George Orwell or Status Civilization by Robert Sheckely, warn the public against the development of negative trends in the contemporary society and the prevention of potential risks and threats to the normal life of individuals in the future.

Love and Hate in Shakespeares Romeo and Juliet Essay examples -- Shake

Analyze the Portrayal of Love and Hate in ‘Romeo and Juliet’ The emotions of love and hate are at the forefront of the theme in this play by William Shakespeare. The Oxford Standard English Dictionary defines ‘love’ as ‘to have strong feelings of affection for another adult and be romantically and sexually attracted to them, or to feel great affection for a friend or person in your family’ and defines ‘hate’ as ‘a feeling of dislike so strong that it demands action dislike intensely, to feel antipathy or aversion towards someone or something’. However, words cannot portray such wide and powerful emotions. Love and hate include elements of life, passion, long-term bonding and dislike, disgust and loathing respectively. It is because Shakespeare incorporates each of these elements into the play that Romeo and Juliet is the ultimate story of love and hate. The feud that exists between the two houses is demonstrated to the audience in the very first scene and this sets the tone for the rest of the play. As you know, the first impressions of the characters are extremely important so the quarrels and the duel prepare the audience for what is to come. We also learn that the feud isn’t just between the heads of the two household, but ‘The quarrel is between our masters and us their men’ (I.i.17). Only the disgust and contempt that each house shows for the other on this level can be regarded as true hate. The deep feelings of hate that are demonstrated here show that the characters are serious in what they say, and this helps to add a serious note to their joking and mocking of each other, which in turn adds credibility to their proposed actions. The first impression of Tybalt is one of evil as he enters during a fight which associa... ...rs a resemblance to the works on which it is based, it is also quite similar in plot, theme, and dramatic ending to the story of Pyramus and Thisbe. Shakespeare was well aware of this similarity, he includes a reference to Thisbe in Romeo and Juliet and one can look at the play-within-a-play in A Midsummer Night’s Dream as a distortion of the story that Shakespeare tells in Romeo and Juliet. Shakespeare wrote Romeo and Juliet in full knowledge that the story he was telling was old, clichà ©d, and an easy target for parody. In writing Romeo and Juliet Shakespeare unreservedly set himself the task of telling a love story despite the considerable forces he knew were stacked against its success. Through the incomparable intensity of his language Shakespeare succeeded in this effort, writing a play that is universally accepted in Western culture as the ultimate love story. Love and Hate in Shakespeare's Romeo and Juliet Essay examples -- Shake Analyze the Portrayal of Love and Hate in ‘Romeo and Juliet’ The emotions of love and hate are at the forefront of the theme in this play by William Shakespeare. The Oxford Standard English Dictionary defines ‘love’ as ‘to have strong feelings of affection for another adult and be romantically and sexually attracted to them, or to feel great affection for a friend or person in your family’ and defines ‘hate’ as ‘a feeling of dislike so strong that it demands action dislike intensely, to feel antipathy or aversion towards someone or something’. However, words cannot portray such wide and powerful emotions. Love and hate include elements of life, passion, long-term bonding and dislike, disgust and loathing respectively. It is because Shakespeare incorporates each of these elements into the play that Romeo and Juliet is the ultimate story of love and hate. The feud that exists between the two houses is demonstrated to the audience in the very first scene and this sets the tone for the rest of the play. As you know, the first impressions of the characters are extremely important so the quarrels and the duel prepare the audience for what is to come. We also learn that the feud isn’t just between the heads of the two household, but ‘The quarrel is between our masters and us their men’ (I.i.17). Only the disgust and contempt that each house shows for the other on this level can be regarded as true hate. The deep feelings of hate that are demonstrated here show that the characters are serious in what they say, and this helps to add a serious note to their joking and mocking of each other, which in turn adds credibility to their proposed actions. The first impression of Tybalt is one of evil as he enters during a fight which associa... ...rs a resemblance to the works on which it is based, it is also quite similar in plot, theme, and dramatic ending to the story of Pyramus and Thisbe. Shakespeare was well aware of this similarity, he includes a reference to Thisbe in Romeo and Juliet and one can look at the play-within-a-play in A Midsummer Night’s Dream as a distortion of the story that Shakespeare tells in Romeo and Juliet. Shakespeare wrote Romeo and Juliet in full knowledge that the story he was telling was old, clichà ©d, and an easy target for parody. In writing Romeo and Juliet Shakespeare unreservedly set himself the task of telling a love story despite the considerable forces he knew were stacked against its success. Through the incomparable intensity of his language Shakespeare succeeded in this effort, writing a play that is universally accepted in Western culture as the ultimate love story.

High Blood Pressure Project

Blood pressure is determined by the amount of blood your heart pumps and the amount of resistance to blood flow in your arteries. The more blood your he t pumps and the narrower your arteries, the higher your blood pressure. Hypertension can continue for years without any symptoms. Even without sys MOTOS, damage to blood vessels and the heart continues and can be detected. Once trolled high blood pressure increases the risk Of serious health problems, including h earth attack and stroke. . Define symptoms Most people with high blood pressure have no signs or symptoms, even if blob odd pressure readings reach dangerously high levels. Although a few people with relegates high blood pressure may have dull he dachas, size spells or a few more nosebleeds than normal, these signs and symptom s usually don't occur until high blood pressure has reached a severe or alphabetizing stage. 3. Define cause There are two types of high blood pressure.Primary (Essential) Hypertension For most adults, there's no identifiable cause of high blood pressure. This type of high blood pressure, called essential hypertension or primary hypertension , tends to develop gradually over many years. Secondary Hypertension Some people have high blood pressure caused by an underlying condition. This type of high blood pressure, called secondary hypertension, tends to appear suddenly and cause higher blood pressure than does primary hypertension.Various conditions and medications can lead to secondary hypertension, including: ; Kidney problems ; Adrenal gland tumors ; Thyroid problems ; Certain defects in blood vessels you're born with (congenital) ; Certain medications, such as birth control pills, cold remedies, decongestants, overcorrection pain relievers and some prescription drugs ; Illegal drugs, such as cocaine and amphetamines ; Alcohol abuse or chronic alcohol use ; Obstructive sleep apneas 4. Define western medicine approach (medication, services) Lifestyle can go a long way toward con trolling high blood pressure.The doctor r may recommend a healthy diet with less salt, regular exercise, quitting smoking, a ND losing weight. In addition to lifestyle changes, the doctor may recommend medication to low ere blood pressure. Medications to treat hypertension include: Ethicize diuretics Beta blockers Unconventionality's enzyme (ACE) inhibitors Negotiations II receptor blockers (Arabs) Calcium channel blockers Rennin inhibitors Alpha blockers Alphabet blockers Centralizing agents Vacillators Lodestone antagonists 5. Explain medical professionals involved Internists and family practice physicians often treat patients with high blood p reassure.Internists-?also called internal medicine physicians-?have training and expertise in the diagnosis and treatment of adult diseases. Family physicians focus on preventing diagnosing, and treating disease in people of all ages.